Showing posts with label elevator pitch. Show all posts
Showing posts with label elevator pitch. Show all posts

Monday, 6 November 2017

National Creative Writing Graduate Fair 2017 by Louise Marley

I recently attended the National Creative Writing Graduate Fair at Manchester Metropolitan University. There was an opportunity to attend panels and workshops, and pitch to a literary agent! However, it is hard to take in what is being said and make notes at the same time, so I have paraphrased!


Balancing Act:
Living and Working as a Writer

SJ Bradley (Writer)
Adam Lowe (Writer/Performer/Publisher)

AL: If getting started is difficult, try writing about anything. Or write around the subject – write about your characters, the setting, etc. Or draw a map of your location. Anything to trick yourself into writing.

SJB: It can be a challenge to get people to take you seriously as a writer. You have to be strict about your writing time. Think of it as work. Don’t let anything interfere.

AL: Switch your phone off. Have set writing times. Set boundaries.

SJB: If it helps, go somewhere to work where you can’t be interrupted – like a cafĂ©. You’ll also get that ‘going to work’ feeling!

AL: Find time to think. Let things percolate. Reads books – it counts as work (films count too, if relevant). But be strict with yourself. And don’t work in the evenings, it’s unhealthy.

SJB: But don’t write yourself out!

AL: It can sometimes be helpful to leave something for the next day. Try breaking off halfway through a sentence!

AL: But it is important not to sequester yourself. It’s good to meet other writers. Bounce ideas off each other, compete with word counts, but be supportive of each other. Writers are like magpies, they love new and shiny. Meet new people. Have new experiences. It will make your writing come alive. If you don’t go beyond your own experiences the reader is never surprised and it can lead to inadvertently duplicating ideas or themes from existing books or movies.

AL: It’s easier for others to take you seriously as a writer when you are paid for your work. Don’t use the excuse that because you love your job you’re happy to work for free. Lawyers love their work too but they don’t work for nothing!

If you’re on Twitter, check out SJ Bradley’s timeline (@BradleyBooks), where you can find answers to some of the questions there wasn’t time for.

Going Digital:
New Opportunities for Writers

Kathryn Taussig (Associate Publisher: Bookouture)
Michelle Green (Writer)
Kit Caless (Co-founder/Editor: Influx Press & Co-founder: #LossLit)

Michelle Green told us about her collection of short stories, Hayling Island: Stories at Sea Level, to be published as a digital audio map in collaboration with a composer, digital artist and literary geographer. The map will link to local tidal reports and change according to the real-time time on the island. For example, a story set on one of the sand banks will be inaccessible when the tide is in!

Kit Caless talked about the digital story-telling project, LostLit, which explores the various influences of loss in literature. The LostLit Twitter write club is hosted every first Wednesday of the month between 9.00 pm and 11.00 pm, and open to all. Updates and retweets can be found on @LossLit, and hashtagged #LostLit.

Kathryn Taussig is an Associate Publisher for Bookouture, who were one of the first digital book publishers. Their challenge was to make their books more visible and to stand out from the crowd. With traditional publishing you only have one shot to get it right. Sometimes even the most promising books can fail for no apparent reason. With digital publishing there can be more individuality, and there is the opportunity to re-brand authors and try things that are different. For example, if a book cover doesn’t work it can be quickly and easily changed. Readers of ebooks are voracious and ideally they want two or three books a year from their favourite authors.

Bookouture publish mostly commercial fiction, including women’s fiction, romance, sagas, and psychological crime. They take unagented submissions, which can be made through a portal on their website. Their authors receive a higher percentage of royalties – 45% of everything they receive from the retailer.

Writing the Perfect Synopsis

Debbie Taylor (Founder & Editorial Director: Mslexia)

An elevator pitch is the character, their quest, and the obstacle preventing them getting it. Concentrate on just one character – who is the most important person in your story? – and be sure to name them!

A synopsis is the summary of characters and plot in order, not a blurb. Your submission letter explains who you are, the sample of three chapters proves you can write, but the synopsis is there to show how you plan to develop your story. A synopsis may also be used to create the blurb on the back of the book, and sent to the designer to create the cover art.

A synopsis should be between 500 and 1,500 words (but check individual guidelines). Write it in the present tense, third person, ‘omnipresent’ point of view. It should start with a summary paragraph, similar to the ‘elevator pitch’, followed by the sequence of actions that make up the plot. Summarise each character’s profile when they turn up. Who propels the story forward? Give their name, occupation, social position, and anything distinctive about their appearance or an unusual personality trait.


Related Posts:


Links:

Comma Press



Louise Marley is an Amazon Top 100 bestselling author and a creative writing tutor with Writing Magazine. Her latest book is Trust Me I Lie.

Tuesday, 8 November 2016

NCW Graduate Fair 2016 - Part 2: Pitching to Agents by Sophie Claire

On Friday, Sophie Claire and Louise Marley attended the National Creative Writing Graduate Fair at Manchester Metropolitan University. Organised by Comma Press and The Manchester Writing School, there were panels and workshops on a variety of subjects, AND the chance to pitch to a literary agent!

In this post, Sophie shares her experience of pitching to two literary agents.


Pitching One to One:

I must admit, I couldn’t concentrate on the talks and workshops (which Louise blogged about here) because I was so nervous about pitching to agents! I've never pitched 'live' before, so I spent the morning rehearsing in my mind what I wanted to say and trying to anticipate questions the agents might ask. Which was a shame because there were several workshops which looked good – for example,  perfecting your elevator pitch and using social media to support your writing career.

Those of us who chose to pitch to agents were each given two slots – 15 minutes each – with an agent relevant to our genre. It all looked a little intimidating: rows of tables laid out as for school exams, and an organiser blowing her whistle to signal when the 15 minute slots were over. But it turned out that my agent meetings weren’t half as terrifying as I’d expected. Agents are human, after all, and I got the impression I wasn’t the first nervous writer they’d had to deal with! 

So what did we talk about? We discussed my French ancestry and how I draw on this in my writing. We also talked about why I use a pseudonym, what agents are looking for at the moment (they don’t always know until they find it, a compelling hook, voice, heart), and our shared admiration for Jojo Moyes’ books.

I took written copies of my pitch because I tend to muddle my words when I’m nervous, and one agent reassured me that an author isn’t often – if ever – required to pitch their work verbally, and these things are usually done in writing. The only question which I found tricky was ‘sum up the plot for me’. Yikes! I wish I’d answered this more concisely and not missed out some key elements.

When it comes to preparing a pitch for your book, the main thing I took away with me was to look at the blurbs and covers of books in your genre and learn how to tempt your potential reader into wanting to read your book. There are key words and questions in each genre, and common hooks which readers seek out. For example, in psychological thrillers, questions often revolve around ‘Can the protagonist stay alive/solve the puzzle before time runs out?’ (I noticed a lot of fellow writers were working on psychological thrillers). Also, a pitch isn’t about condensing your plot into two lines; it’s about setting up the story, then throwing in a point of intrigue to make the reader want to know more. Here’s a condensed version of the blurb for Paula Hawkins’ Girl On The Train to illustrate:

Rachel catches the same commuter train every morning. She knows it will wait at the same signal each time, overlooking a row of back gardens. She’s even started to feel like she knows the people who live in one of the houses …

And then she sees something shocking.

Approaching an Agent:

We were told several times throughout the day how important the cover letter is when an agent receives your submission, and the key points for a successful one are:

a) Tailor your submission to that agent. Tell them why you’ve chosen to approach them specifically (eg you think your book would fit with their client list, or you've heard they’re looking out for the type of book you’ve written)

b) A concise and compelling hook, which makes them want to read your book

c) Put yourself in their shoes – if they like your book, what will they need to sell it to a publisher? The hook we’ve already mentioned, but also a unique feature which makes your book different from the rest, a description of where it fits in the market (eg: name other books in the same category) or who your potential readers are 

d) Keep it short and relevant.

In Summary:

Chatting to other writers on the day made me realise that we were all nervous about pitching, but I'm so glad I took this opportunity. It was a rare chance to get feedback on my pitch, to make a personal connection with the agents, and to learn more about the business side of publishing.

Have you ever 'live pitched' to an agent? What was your experience like? 


Sophie.x