But no one ever got anywhere by looking a gift horse in the mouth. So I took the risk, put everything else on the back burner for a couple of weeks, and went for it. I’m so glad I did.
- Support other authors. Not just before you need them, but all the time. We’re all in this together.
- Love your readers. They are your best advocates, and hopefully feel just as passionately about your book as you do.
- Set aside the day. It’s a promotional opportunity, make the most of it. It’s only one day. The sun will be there tomorrow.
- Be prepared for things to happen both slowly and very fast.
- Take screen shots each time there’s a change, it might be your only chance! I made a folder on my desktop, so I could label each one and shove it in there out of the way until I had time to sort them out.
- Share your excitement. I loved sharing the journey with my Twitter and Facebook friends, it was part of the blast, and it definitely helped to spread the buzz.
- Forget about healthy eating, head for the chocolate. I was a nervous wreck by lunchtime, in need of the hard stuff (i.e. sugar).
- Write the best book you can, straight from the heart. Listen to what your editor tells you, however much you want to sulk. She’s right. And if you believe passionately in your book, it’s not just about me, me, me, it’s about the book. You’ll fight to the ends of the earth to get your baby out there to take her place in the sun - and believe it or not, that’s catching.
- Whatever happens, it’s only a day. Who knows what might happen tomorrow? Enjoy!